"Bubble milk tea started to blossom in Thailand early last year, and the popularity has sustained, as evidenced by long queues at bubble milk stores in our complexes," he said. There are already about 30 bubble milk tea brands in operation at Central complexes across the country. "With its popularity and a long waiting list of bubble milk tea operators, we are considering increasing space at some complexes for pop-up stores for bubble milk tea soon," Mr Isareit said. Originating in Taiwan, bubble milk tea features chewy tapioca balls and is known by various names such as pearl milk tea, boba juice, boba tea or simply bubble tea. Nunthanut Eursirisub, the owner of Ruay Sabai Sabai Co, the operator of Fire Tiger bubble milk tea, said the company launched the Fire Tiger bubble milk tea brand in March of last year.

Source: Bangkok Post May 05, 2019 23:37 UTC